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2001
You are browsing the archive for 2001.
Examples of investor relations email newsletters
Updated: January 29, 2006
EMAIL newsletters have long been one of the most favored — and effective — tools of online marketers. Everyone from Amazon.com to the esteemed Wharton School of business uses them.
And now some investor relations departments are catching on to the opportunities which email newsletters can provide. Newsletters, as opposed to email alerts, [...]
Avoid broken links on your investor relations website
IT WAS a scene reminiscent of a countrywide blackout. In April 2001, Canada’s electronic disclosure repository, SEDAR, decided to reengineer the backend on the system’s public website and in so doing plunged hundreds of thousands of links and bookmarks into a void of 404 error pages.
The problem for many Canadian issuers was that they provided [...]
Writing for IR websites
LONG tracts of gray text are unattractive in any format, but they are wholly off-putting on the Web. If you write important corporate information for public consumption, you need to adjust your writing style to address the unique requirements of online “readers.”
The most important thing to know about writing for the [...]
Review of General Electric’s investor relations website
WITH more than 2.1 million investors, GE has sensibly developed a site with strong appeal to a mass audience. They’ve used a newspaper style format that has USA Today written all over it.
Colorful graphics and bold tabloid fonts give the site a vibrant and engaging feel. The entertainment factor is enhanced by cool tools, tightly-scripted [...]
Best practices for investor presentations
INVESTOR presentations can provide some of the most useful information on an IR website. They often present companies to investors in a compelling and direct manner, something that is rarely achieved in other investor communications.
As far back as 2000, surveys have shown that investors and analysts place a high value on having access to presentations [...]
10 common mistakes on IR websites
Burying the best material
Most IR websites continue to be held back by the legacy of a paper-based approach to disclosure and investor communications. Instead of creating information to take advantage of the electronic medium’s opportunities, most sites still function as little more than online filing cabinets for documents originally
designed for print.
The result is that useful [...]
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