Effort counts on the Web

By Dominic Jones

THOSE who say that being the best is the only thing that matters are wrong. Effort also counts.

Often after reviewing a company’s IR website we’ll come away frustrated that the site missed the mark in certain key respects.

We’ll harrumph and wince, but in the end we’ll conclude with something like, “Well, at least they’re trying, which is more than we can say for most other companies.”

Making an effort — trying to be better — counts for something. On the Web, people can easily tell who is trying and who is not. People respect perseverance and effort.

Offloading your IR website to someone else isn’t trying. That’s giving up.

Right now, you’ll stand out when you try because most everyone else around you has given up on their IR websites.

You might not have a budget or the resources to do everything you’d like, but that’s actually not as important as making an effort.

Effort doesn’t cost money. It takes a bit of time, know-how and most important, a willingness to want to help people be better informed. 

So if you can’t be the best, at least try.

Related posts:

1. IR Magazine spotlights Web in March issue
2. On the web, annual meetings matter

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