Web 2.0 is delayed, please be patient

By Dominic Jones

DON’T know about you, but I’m finally getting tired of all the noise and nonsense coming from communications, marketing, public relations and even IR consultants like me who blog and podcast.

I’m talking about the endless parade of posts about all the new technologies that are going to “revolutionize” business, change the world and make Krispy Kreme donuts healthier than broccoli all at the same time.

There’s twitter, Facebook, mash-ups, RSS, blogs, podcasts, vodcasts, social networks, YouTube, uStream, WallStrip, AJAX, Apollo, Silverlight, social media news releases, social bookmarking, what did I miss… oh yes!… how could I possibly forget Second Life — a virtual world!

None of this is revolutionary or even evolutionary. Why? Because no matter what every pundit with a blog and a LinkedIn profile says, it’s simply not revolving or evolving into our little corner of Real Corporate Web World.

Sure there are a few CEO bloggers and a couple of interesting experiments with social issues management, but half of it has failed and the other half is barely breathing.

But I’m an optimist, you know. It will get better, I say. It has to.

And then I go online with my checklist to review another investor relations website of some mega-cap company that makes shoes or washing machines and I realize that most of the corporate world hasn’t quite figured out Web 1.0 yet. If they had, their average score wouldn’t be 30%.

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