By Dominic Jones | Published: August 9, 2007 | 
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The greatest IR show on earth
By Dominic Jones
RIGHT now, somewhere in the world, an IR department is doing stuff that makes everyone else in this business look like amateurs.
They are charting their own course. Pioneering new ways of communicating with investors. Always pushing the envelope, striving for perfect execution. They are in a league of their own. No one else comes close. No one.
They know who they are. You should, too.
Any guesses?
Update: I have been asked not to divulge the name of the company and I have agreed to honor the request.
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August 9th, 2007 at 1:40 pm
Hi Dominic … my guess, it’s the Fed.
August 9th, 2007 at 8:07 pm
Hi Mark,
Funny. I was going to give the company’s name, but changed my mind just before hitting publish because it deserves a better write up.
August 10th, 2007 at 7:14 am
BASF: hands down
August 10th, 2007 at 7:43 am
Derek,
It’s not BASF, but they are indeed very good.
August 10th, 2007 at 9:45 am
Sun Microsystems. You seem to have a love affair with them, so that’s my guess.
Why would a company not want its name divulged?
August 10th, 2007 at 10:32 am
Alice,
Sun is not in this league. And why do you say I have a love affair with Sun? When have I ever said anything glowing of Sun? All I’ve ever really done is support the idea that we don’t need wire services for Reg. FD. And we don’t.
The company isn’t the one asking not to have its name divulged. A client, who rightly points out that he’s paid for this information, makes a valid argument that we shouldn’t be giving away what he’s paying for. I didn’t think about that before I wrote the original post. Blame it on enthusiasm.
August 10th, 2007 at 11:45 am
Is this like a teaser campaign? Undoing a button at a time…
August 10th, 2007 at 1:15 pm
Is the company one of your clients?
August 10th, 2007 at 9:04 pm
Give me a break already. I’ve explained why I’m not going to give out the company’s name in my answer to Alice.
August 11th, 2007 at 9:09 am
ok, when will you put out.. I mean, let us know? Is it a time based thing? Centred around an award whereafter you can divulge?
I think the interest of many is piqued, as good IR is oftimes jurisdiction specific eg: the brits and germans seem to have large, thorough IR teams while disclosure or sustaiability info is weighted differently in other jurisdictions
August 11th, 2007 at 10:20 am
Derek,
We won’t be disclosing this company’s name. At the moment, I can’t see that we ever will. But I can tell you that they don’t have a big IR staff. Just a small team that obviously knows what it’s doing and works damned hard.
We don’t see jurisdictional issues as being that prevalent among the large companies we follow. There is a well-defined global standard for online IR. It’s global IR for a global market on a global medium.
Sure, a lot of companies don’t know this yet. They’re very parochial in their practices, but this is just ignorance. It’s not because they are prevented by regulation or anything like that.
Investors are a fairly homogeneous group. They look for the same things no matter where they are. Some slight differences, but mostly it is still always about making money.