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	<title>Comments on: With XBRL, more IR jobs will go to communicators</title>
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	<description>&#124; Investor Relations Web Best Practices, Trends and News</description>
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		<title>By: Hitachi XBRL &#187; Blog Archive &#187; Key XBRL Information Resources</title>
		<link>http://www.irwebreport.com/daily/2007/12/20/with-xbrl-more-ir-jobs-will-go-to-communicators/#comment-554</link>
		<dc:creator>Hitachi XBRL &#187; Blog Archive &#187; Key XBRL Information Resources</dc:creator>
		<pubDate>Fri, 07 Mar 2008 04:22:48 +0000</pubDate>
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		<description>[...] post that’s particularly worthwhile is IROs Shouldn’t Look for New Jobs Just Yet, a reply to a post by Dominic Jones at his IR Web Report blog (which should also be in your Favorites list – his frequent posts on [...]</description>
		<content:encoded><![CDATA[<p>[...] post that’s particularly worthwhile is IROs Shouldn’t Look for New Jobs Just Yet, a reply to a post by Dominic Jones at his IR Web Report blog (which should also be in your Favorites list – his frequent posts on [...]</p>
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		<title>By: Ian Anderson</title>
		<link>http://www.irwebreport.com/daily/2007/12/20/with-xbrl-more-ir-jobs-will-go-to-communicators/#comment-553</link>
		<dc:creator>Ian Anderson</dc:creator>
		<pubDate>Fri, 21 Dec 2007 12:11:56 +0000</pubDate>
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		<description>I would agree, and it is about time.

Apart from a handful of companies on the FTSE most IROs are out of their depth in terms of marketing and have no clue how to market their second most important product - their shares.

Interestingly I spend far more of my time now dealing with Communications Directors and IROs – three years ago it was just the IRO.

Also there is a sea change happening with IROs now being recruited with far more diverse backgrounds – financial acumen is no longer the most important factor</description>
		<content:encoded><![CDATA[<p>I would agree, and it is about time.</p>
<p>Apart from a handful of companies on the FTSE most IROs are out of their depth in terms of marketing and have no clue how to market their second most important product &#8211; their shares.</p>
<p>Interestingly I spend far more of my time now dealing with Communications Directors and IROs – three years ago it was just the IRO.</p>
<p>Also there is a sea change happening with IROs now being recruited with far more diverse backgrounds – financial acumen is no longer the most important factor</p>
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