By Dominic Jones | Published: April 22, 2008 | 
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What’s the word I’m looking for?
THERE is only one word to explain what is depicted in this screenshot I took while visiting the website of Southern Company, a big US energy utility.
But rather than say what I think the word is, I thought you might like to have a quick guess using the poll embedded below the screenshot.
I will reveal my choice tomorrow along with a full explanation. But what do you think? Vote now
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April 22nd, 2008 at 9:26 am
My choice is WTF! I think this is the first time I have ever seen a company ask to register for RSS feeds. I am sure that absolutely no one will sign up. What a waste.
April 22nd, 2008 at 4:30 pm
Funny, I almost added it as an option but thought better of it. The example is not unique. There are many and all from the same geniuses. More about that tomorrow.
April 24th, 2008 at 3:33 am
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