THERE is only one word to explain what is depicted in this screenshot I took while visiting the website of Southern Company, a big US energy utility.
But rather than say what I think the word is, I thought you might like to have a quick guess using the poll embedded below the screenshot.
I will reveal my choice tomorrow along with a full explanation. But what do you think? Vote now
IRWebReport.com was founded by Dominic Jones in February 2001 to promote best practices for online investor relations communications. All articles on IR Web Report are unpaid editorial. If we write about any company with which we have a business relationship — either directly through sponsorship, or indirectly through consulting services — we fully disclose the relationship in the article itself. Sponsors are identified as such in the right sidebar. Anyone is able to see our sponsorship fees. Without sponsors, we would not be able to continue publishing on a regular schedule. Please support independent content in the IR industry.
My choice is WTF! I think this is the first time I have ever seen a company ask to register for RSS feeds. I am sure that absolutely no one will sign up. What a waste.
Funny, I almost added it as an option but thought better of it. The example is not unique. There are many and all from the same geniuses. More about that tomorrow.
[...] a better E-proxy campaignQ&A: Ian Anderson, Twentysix LondonAn analogy that’s hard to missWhat’s the word I’m looking for?Service providers: are you interesting?SEC delays meeting on XBRL rule – UpdatedSEC does first [...]