THERE is only one word to explain what is depicted in this screenshot I took while visiting the website of Southern Company, a big US energy utility.
But rather than say what I think the word is, I thought you might like to have a quick guess using the poll embedded below the screenshot.
I will reveal my choice tomorrow along with a full explanation. But what do you think? Vote now
My choice is WTF! I think this is the first time I have ever seen a company ask to register for RSS feeds. I am sure that absolutely no one will sign up. What a waste.
Funny, I almost added it as an option but thought better of it. The example is not unique. There are many and all from the same geniuses. More about that tomorrow.
[...] a better E-proxy campaignQ&A: Ian Anderson, Twentysix LondonAn analogy that’s hard to missWhat’s the word I’m looking for?Service providers: are you interesting?SEC delays meeting on XBRL rule – UpdatedSEC does first [...]