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What's the word I'm looking for?

By IR Web Report on April 22, 2008

THERE is only one word to explain what is depicted in this screenshot I took while visiting the website of Southern Company, a big US energy utility.

But rather than say what I think the word is, I thought you might like to have a quick guess using the poll embedded below the screenshot.

I will reveal my choice tomorrow along with a full explanation. But what do you think? Vote now

screenshot of rss registration page

 

IR Web Report

IRWebReport.com was founded by Dominic Jones in February 2001 to promote best practices for online investor relations communications. In July 2010, the site had more monthly visitors than IR Magazine and IR Alert combined, according to Compete. We would like to thank our readers for their continued support and interest.

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3 responses to “What's the word I'm looking for?”

  1. Ryan Lejbak
    Ryan Lejbak
    April 22, 2008 at 09:26 | | Reply

    My choice is WTF! I think this is the first time I have ever seen a company ask to register for RSS feeds. I am sure that absolutely no one will sign up. What a waste.

  2. Dominic Jones
    Dominic Jones
    April 22, 2008 at 16:30 | | Reply

    Funny, I almost added it as an option but thought better of it. The example is not unique. There are many and all from the same geniuses. More about that tomorrow.

  3. The real story behind RSS registration | IR Web Report
    The real story behind RSS registration | IR Web Report
    April 24, 2008 at 03:33 |

    [...] a better E-proxy campaignQ&A: Ian Anderson, Twentysix LondonAn analogy that’s hard to missWhat’s the word I’m looking for?Service providers: are you interesting?SEC delays meeting on XBRL rule – UpdatedSEC does first [...]

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