By Dominic Jones | Published: June 8, 2008 | print Printer version | Comment |

NIRI 2008 conference goes 2.0

THE NIRI annual conference is underway in San Diego, and while there’s no replacement for actually being there, this year you’ll be able to pick up at least some of the goings on via the Web as attendees use Web 2.0 tools to share their experiences.

We picked up the first online mentions of the annual conference a few weeks ago on Twitter, the short-messaging service that allows people to share messages of 140 characters of less via the web or mobile phone.

Zu.com CEO Ryan Lejbak and Business Wire Senior Account Manager Serena Ehrlich, who is also president of the NIRI Los Angeles chapter, are asking all conference attendees who are using Twitter to use the tag #NIRI08 in their messages to make it easier to track the conversation.

FriendFeed room for NIRI08
This is a screenshot from the NIRI08 room on FriendFeed

We’ve also picked up a few blog posts by attendees.  For example, Liz Kline, a principal with Eisenberg And Associates in Dallas, posted an interesting item about her first evening in San Diego.

“Manchester Grand Hyatt — please note that the rooms need upgrading and are a little dingy, but the view from my room in the Harbor Tower is pretty sweet,” she writes.

IR Web Report is aggregating much of the online discussion from Twitter, blogs, Flickr, YouTube and other sources in one place using a FriendFeed room. Anyone attending the conference can join the room to post information or comment on what others post. See http://friendfeed.com/rooms/niri08.

It will be interesting to see just how much of a role social media plays in this year’s conference, which includes a session at 9:00am on Tuesday titled Is Your Company or IR Dept Ready for a Blog? that includes Rob Williams from Dell Inc. and Paul Ziots from Sun Microsystems on the panel.

Update: The NIRI08 room on FriendFeed has proven to be an interesting way to aggregate content from different sources around an event. The format takes a little getting used to, but after a while of following links and viewing photographs, it quickly grows on you. Take a look.

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3 Responses

  1. Ryan Lejbak Says:

    Hey Dominic, thanks for writing about this. We will be sure to keep the NIRI room updated on FriendFeed. The FriendFeed Room idea is a great one. For those of you who are unsure about what is going on at NIRI, go the link that Dominic set-up.

    In addition to using Twitter to track NIRI, it would be nice if all people tagged NIRI and NIRI08 in their blogs, videos, photos, tweets, etc. That way it will be much easier to find everything going on here.

    I am heading downstairs right now and should be blogging, videoblogging and shooting some photos in a few hours.

  2. Dominic Says:

    It’s great to see that zu.com walks the walk. If you’re going to be pitching web services in this day and age, you absolutely need to use the web.

    You’re demonstrating how quick and easy it can be to create a community around an event or company. In an e-proxy, XBRL, blogs-for-disclosure world, anyone who isn’t doing this stuff isn’t in the game. Great job!!!

  3. Broc Romanek Says:

    For me, this experience was mind-blowing in that you can envision the future of conferences where the “speakers” are not just the lucky slobs up on the dais - it’s everyone in the room! It will be interesting to see how long it takes for this type of technology to live up to its potential.

    I am attending the Society of Corporate Secretaries annual conference next week and am gonna attempt to duplicate this feat there. My bet is that I will be posting things to an audience of one…myself.

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