Comments on: Facebook Pages and Investor Relations

By: Ryon Harms

Ryon Harms — Sat, 17 Oct 2009 04:29:41 +0000

I haven’t read your blog in almost a year. Back then I was building a service that allowed investor relations folks to harness the power of social media. If you think selling social media to public companies today is difficult you should have seen it back then. Since that time I’ve been working on helping executives promote themselves through social media. It was amazing today when I Googled “investor relations social media” and saw an inundation of information. I imagine that in a year from now it will be common practice. Maybe I was a little too early to the game, but I guess it’s never too late.

By: Mark Rose

Mark Rose — Wed, 14 Oct 2009 22:53:32 +0000

Very informative post. Thank you. Glad I found it. Our financial clients are scared of social media to the point of inertia. Is it really necessary to send a Tweet through compliance a month in advance? We’re not talking about financial advice – we’re talking about promoting conferences, TV appearances, or news that has already been scrubbed and vetted by gangs of lawyers. Yet outlets like Seeking Alpha and other smart aggressive bloggers are making full use of social media. The financial audience runs on breaking news, constant flows of information, and they are highly tech savvy. Yet financial companies don’t get it – they are disconnected from their audience. Still, some retail banks, like Wells Fargo, are totally into social media. I see blogs, Facebook, Twitter, some other outlets as simply another distribution channel to deliver news. Why not make full use of your news?

By: links for 2009-09-23 | Estate of Flux

links for 2009-09-23 | Estate of Flux — Wed, 23 Sep 2009 07:01:44 +0000

[...] Facebook Pages and Investor Relations | IR Web Report (tags: IR facebook smbiz) [...]

By: Peter Hirsch

Peter Hirsch — Tue, 22 Sep 2009 15:15:30 +0000

While it is true that Facebook doesn’t provide great content management tools, I believe the real issue with corporate FB pages is their shovelware approach. Until companies figure out how to use the unique capabilities of an FB community, they will continue to use it to park traditional content. As you point out, this requires taking some risks but not unmanageable ones.