ANALYSTS and investors have long complained that management at some companies manipulate the flow of information to the market and play favorites by carefully screening which questions they take on their earnings calls.
Now Google Inc. (NASDAQ: GOOG) has taken the lead to bring transparency to the earnings call question queue by inviting analysts — and everyone else — to submit questions online that are then voted on by other investors.
During Google’s Q3 2009 earnings call October 15, the first time the company has used the process for an earnings call, a total of 124 questions were submitted and voted on almost 5,500 times by 322 people.
The questions were posed to Google executives by the company’s IR director Maria Shim during the earnings call and a separate 45-minute extended Q&A conference call. Google introduced the extended Q&A in January to reduce the number of individual follow-up calls from analysts.
Analysts and investors submit questions that are then voted on by other participants. Questions are posed to management in order of their popularity.
Google is using its own Google Moderator application to manage the questions and the voting. To submit questions, analysts and investors must sign in using a free Google account. The company’s only restriction is that questions must be relevant to the earnings release.
Any company can use moderator for free after signing up for a Google account.
Google first used moderator for its April 2009 annual meeting, but few shareholders and investors used it. The search giant used it again for its investor meeting in September, during which it received 30 questions.
However, based on the heavy use during the Q3 earnings call, it now seems that analysts and investors are comfortable using the format. A complete record of all the questions that were submitted is archived on the company’s website.
- Does this sound like something your company might try?
IRWebReport.com was founded by Dominic Jones in February 2001 to promote best practices for online investor relations communications. All articles on IR Web Report are unpaid editorial. If we write about any company with which we have a business relationship, either directly through sponsorship or indirectly through consulting services, we fully disclose the relationship in the article itself. Our standards of disclosure are higher than any other publication or association in the IR industry. We disclose both direct and indirect relationships. Sponsors are identified as such in the right sidebar. Anyone is able to see our sponsorship fees. Without sponsors, we would not be able to continue publishing on a regular schedule. Please support independent content in the IR industry.
love this. thanks dominic for bringing it to my attention. pp