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How to get started on Seeking Alpha
IN MY previous post, I called attention to the outstanding readership profile of Seeking Alpha, an increasingly popular web service that offers public company representatives an unprecedented opportunity to connect with a highly qualified audience of investors and analysts.
In this post, I’ll explore different ways that investor relations departments can use Seeking Alpha to raise [...]
Microvision opens up earnings call via blog
SEVERAL months ago, Microvision (NASDAQ:MVIS) IR specialist Tiffany Bradford set out to research how small-cap companies were using blogs for investor relations.
She was referred to me by Shel Holtz, ABC, one of the leading advisors on the use of technology in public relations and corporate communications. I didn’t have a lot of concrete examples to [...]
Time to open up your earnings calls to bloggers
AT HIS first press conference Monday night, US President Barack Obama made history at 8:52 pm ET by calling on blogger Sam Stein of the Huffington Post to be among only 14 reporters to ask a question.
The recognition of a blogger alongside mainstream media outlets such as the Associated Press, Reuters, Bloomberg and national television [...]
My real-time personal newswire
THERE was a time when being able to quickly send information to be published at multiple places on the Internet was difficult and expensive.
Big PR newswires, for instance, charged hefty fees for the ability to have your press releases and other information distributed to multiple points where investors could receive them.
But just as blogs and [...]
The best corporate bloggers you've never heard of
THERE was a bit of a fuss last week among consultants and corporate marketers who’ve made “social media” a big part of their business. Forrester, a technology research and consulting business, released results from a survey showing that only 16% of consumers trust corporate blogs.
The news that corporate blogs are not a panacea for all [...]
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