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THERE are many reasons why investor relations officers and company executives avoid participating in new media such as blogs and social networks, but often the grounds they give are more misconceptions than real barriers.
Take Regulation FD, for example. In my discussions with companies and other consultants, it’s the main reason given for companies taking a [...]
IN MY previous post, I called attention to the outstanding readership profile of Seeking Alpha, an increasingly popular web service that offers public company representatives an unprecedented opportunity to connect with a highly qualified audience of investors and analysts.
In this post, I’ll explore different ways that investor relations departments can use Seeking Alpha to raise [...]
MONITORING what is being said about your company in the news and on the social web is something every investor relations department should be doing as a normal part of its daily activities.
There are many ways to monitor the web. Some involve big fees and offer the convenience of filtering the signal from the noise. [...]
INTERNET conglomerate eBay Inc. (NASDAQ: EBAY) held its first analyst day in two three years yesterday — and something big happened that almost no one noticed.
For most attendees and observers, there was nothing special about the event. The analysts and journalists showed up at eBay North Townhall in San Jose, CA. The company’s executives did [...]
SPARE a thought for eBay Inc. (NASDAQ: EBAY) corporate blogger Richard Brewer-Hay.
He is the only person on the microblogging service Twitter who live-tweets his company’s quarterly earnings conference calls. That’s partly why I’ve previously called him one of the best corporate bloggers.
However, he has been doing these live-tweeting sessions for the past three quarters without [...]
SEVERAL months ago, Microvision (NASDAQ:MVIS) IR specialist Tiffany Bradford set out to research how small-cap companies were using blogs for investor relations.
She was referred to me by Shel Holtz, ABC, one of the leading advisors on the use of technology in public relations and corporate communications. I didn’t have a lot of concrete examples to [...]
RECENTLY in a blog post here and in a discussion in the Investor Relations Executives Group on LinkedIn, I suggested that the time has come for investor relations departments to open up their earnings calls to finance bloggers.
My objective in doing the story about President Obama taking a question from the Huffington Post was to [...]
WEB monitoring services that help investors track online mentions of companies they follow have become an emerging area of innovation as easy-to-use publishing technologies have brought a flood of influential experts to the Internet.
Some of the companies offering “deep web” mining services to investors include FirstRain, SkyGrid and EventVestor, while a much larger group of [...]
Investors are increasingly gleaning tradable information from blogs. Companies need a strategy to respond.
THERE was a bit of a fuss last week among consultants and corporate marketers who’ve made “social media” a big part of their business. Forrester, a technology research and consulting business, released results from a survey showing that only 16% of consumers trust corporate blogs.
The news that corporate blogs are not a panacea for all [...]
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