Edelman

A Timely Refresher on Corporate Credibility and the Web

By Dominic Jones on October 17, 2006

AS THE Internet increasingly becomes a major influencer of public perceptions, corporations are under pressure to manage their reputations online. But sometimes companies’ efforts to influence public perceptions can lead them into gray areas where poor judgments can have serious consequences for their reputations. In other cases, seemingly inconsequential decisions can be interpreted negatively. Even [...]

Posted in Investor Relations Blog | Tagged Allianz, blogs, business, Coca-Cola, communications, disclosure, Edelman, Ford, Investor Relations, leader, Lincoln Fry, major driver, management, public relations, usability, Wal-Mart | 2 Responses

Japan's Bloggers More Trusting Than Their English Counterparts

By Dominic Jones on August 30, 2006

By IR Web Report Staff A COMPARISON of Japanese and English-language bloggers reveals stark differences in their attitudes towards corporations and in their reasons for blogging. Public Relations firm Edelman and blog search company Technorati Japan surveyed 213 Japanese bloggers and compared their answers with those of 821 English-language bloggers who were surveyed a year [...]

Posted in Investor Relations Blog | Tagged corporate websites, Edelman, Japan, news releases, public relations, Technorati Japan | Leave a response