"The best no-axe-to-grind, no-feet-to-kiss assessor of corporate reporting on the Internet." Investors Chronicle, part of the Financial Times group June 3, 2005

Today, IR Web Report is internationally recognized as the world's #1 source for advice about online investor relations communications. It is home to the longest-running continuous survey of global IR website practices covering more than 500 industry leading companies. Our consultants each have more than 15 years of experience and are former journalists, corporate communicators and advocates for individual investors. They provide public companies with research-based, unbiased advice unconnected to the site building and management process.

Our unique pro-investor philosophy
Many corporate investor relations websites today are poorly conceived and managed. This hinders investors and others from obtaining, using and understanding public company disclosures on the Web.

IR Web Report was founded on the belief that investors have a right to receive information from public companies in a form that meets their needs. The Web also provides the ability to level the playing field between investors' access to management. And it can help to empower individuals to be active participants in the capital markets and to take charge of their financial futures.

For this reason, the advice and guidelines we provide advocate a steadfastly investor-centric approach to online investor relations communications and disclosure. Corporate investor relations websites must work for their end-users or they will fail to be effective.

There is a compelling tradeoff for corporations to use the Web effectively in their communications with investors. By harnessing the Web more effectively, companies can:

• Strengthen their reputations;
• Lower their IR communications costs;
• Reach investors in new markets;
• Improve investor understanding of their potential;
• Achieve a more accurate valuation for their securities; and,
• Contribute to a fair and vibrant capital market.

Through articles, rankings, reviews and guidelines, IR Web Report draws attention to the need for public companies to improve their Web-based communications. Our aim in doing so is to create a win-win result for public companies and their investors.

100% independent of IR website vendors
We operate independently of the site development process. We are the only online investor relations evaluation and consulting firm that is funded entirely by its research and advisory services.

Since we are independent of all website development, hosting, content or financial communication firms, we have no vested interests in recommending specific practices or technologies. Our independence also gives us freedom to recommend the best services for your company from a full array of suppliers.

Our sole focus is on providing our clients with unbiased, action-oriented advice in benchmarking reviews and through our unique online continuous benchmarking service. We also publish in-depth reports on particular aspects of online investor relations communications.

Central to this work is our benchmarking survey and research program. Throughout the year, we conduct in-depth evaluations of more than 500 international large-cap companies' investor relations websites. This research is used to benchmark our clients' IR websites and to provide them with practical recommendations, ideas and examples for their own websites. We also monitor a wide range of third-party research by academics, industry bodies, regulators and consultants.

Although based in Canada, we have from day one adopted an international focus. This is simply because the Internet is a global medium and so increasingly are today's capital markets. Experience has also taught us that no one country has a lock on best practices when it comes to the Web. Our international outlook is particularly attractive to companies with operations and stock market listings in multiple countries.

Online IR pioneers
Over the past several years, IR Web Report's guidelines and recommendations have informed the criteria for a number of industry awards and rankings programs. For example, our guidelines are cited by the UK IR Society's IR Best Practice Awards and have been used by the Canadian Institute of Chartered Accountants' Corporate Reporting Awards.

Our principals, who are former journalists and advocates for individual investors, have presented at a variety of industry events, including several seminars for the National Investor Relations Institute in the United States and for the Canadian Investor Relations Institute. They have also written articles or been quoted by investor relations publications such as IR Magazine, Real IR, NIRI's IR Update and CFO Magazine.

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