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Email investor newsletters
gain currency
By: Dominic
Jones Related: Guidelines
and best practices for email alerts
EMAIL newsletters have long been
one of the most favored — and effective —
tools of online marketers. Everyone from Amazon.com
to the esteemed Wharton School of business uses them.
And now some investor relations departments are catching
on to the opportunities which email newsletters can
provide.
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Newsletters help shareholders
to develop a keener sense of your firm's
priorities, abilities and character.
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Instead of inundating shareholders and interested investors
with dozens of disparate email alerts about upcoming
events and every minuscule change to the IR site, these
newsletters organize key information about the company
and deliver it in a cohesive, meaningful and digestible
format.
The best of them go beyond the standard fare of earnings
and other material releases to provide an interesting
array of non-financial contextual information on industry
dynamics and key internal value drivers such as innovation,
customer relationships and human resources.
More
At this time, the
complete article is available to our IR Website Audit clients only.
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