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This is odd because investment propositions are vital content for two of the most important users of IR websites:

• People researching the company for possible investment.
• Existing owners who need reminding of why they own your securities and who want to know that you're getting the word out to potential new buyers.

So why are propositions so rare? Because most IR departments still treat the Internet as just another distribution channel for traditional IR documents instead of viewing it as a powerful, distinct medium for telling their stories.

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