Avoiding
"linkrot" on your website
By:Dominic Jones
Related: Managing inbound
links to boost your site's profile and protect your credibility
IT WAS a scene reminiscent of a countrywide
blackout. In April 2001, Canada's electronic disclosure
repository, SEDAR, decided to reengineer the backend
on the system's public website and in so doing plunged
hundreds of thousands of links and bookmarks into a
void of 404 error pages.
The problem for many Canadian issuers was that they
provided links from their IR websites to their regulatory
filings on the SEDAR site. When the SEDAR site, which
receives upwards of 150 million hits per month, changed
all its URLs, none of the links worked.
What's more, most of the links from IR websites remained
broken for months -- and many are still broken at the
time of writing this in July 2001 -- because SEDAR failed
to properly notify filing issuers and the many other
sites that provide links to the database's search results
pages.
More
At this time, the
complete article is available to our IR Website Audit clients only.
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