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Remember you're
representing your company
People tend to be sloppy and informal in email with
friends and even business colleagues. But there's
something to be said for observing some decorum in
official company email like investor enquiries, especially
if you're unfamiliar with the sender.
One particularly good reply we got came
from Allianz, the German insurance giant
(see below). We were impressed not only by its completeness
but also by its style and tone.
More
Read our