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Managing email
inquiries from investors
By: Dominic Jones
Related: Investor relations contacts pages
THERE were a few surprises
in a recent study we conducted of how top companies
invite and deal with email questions sent to the investor
relations department.
Our objective was to test how responsive
these blue-chip companies are to email inquiries directed
via their IR websites. We also wanted to measure the
quality of the replies we received to our study question.
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27% of
companies did not provide an email address
or form.
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The 100 companies we chose were drawn
from the S&P Global 100. As such, our study
group included some of the world's biggest enterprises
and so we expected the results to exemplify best practice.
And maybe they would have had we been
able to send our email message to every company in the
sample. We couldn't test the responsiveness of 27 IR
departments because their websites provided no IR email
address or form with which to submit our test inquiry.
While the fact that more than one-quarter
of sites offered no email contact was by far the worst
finding in our study, it wasn't the only failing.
This article includes examples of actual responses we
received from companies and provides guidelines for
handling investor relations email equiries, including:
More
At this time, the
complete article is available to our IR Website Audit clients only.
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