Improving the usability of
financial statements
By: Dominic Jones
Related: Optimizing MD&As
for the Web
REVIEWING financial statements
lies at the heart of investment research. It's what
investors do most often when keeping track of the companies
they follow or own.
So when it comes to choosing places to invest your
IR website dollars, annual and quarterly financial statements
are a high value target.
Well designed, highly usable financial statements improve
the credibility of an IR website. They make it easier
for investors to find the information they need to make
informed judgments. And they can make companies appear
more forthcoming than their competitors, something which
can make investors and analysts view a company more
favorably.
Although once confined to high-end online annual reports,
the techniques we outline here are increasingly being
used by companies in their regular annual and quarterly
reporting to investors. And while they apply mostly
to HTML reports, some of the recommendations can be
used in PDF
reports as well.
More
At this time, the
complete article is available to our IR Website Audit clients only.
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72 pages 
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