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Good links make good
websites
By: Dominic
Jones Related:
Managing inbound links
to boost your site's traffic and profile
LINKS make the Internet
work. Get them right and your site's in business. Get
them wrong and you risk putting people off for good.
Recently, we've observed a rising number
of issues with how companies format links on their corporate
sites. These make it harder to identify links
and, in some instances, actually confuse users.
Sites with link problems are harder to
use because they make you think about navigating
rather than the navigation being intuitive. Repeated
surveys show that people rate ease of use as a main
reason they prefer certain websites over others.
If your site's hard to use, people
will use it less. This in turn limits your opportunities
to use low-cost, high-impact electronic communications
in your company's IR program.
At this time, the
complete article is available to our IR Website Audit clients only.
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