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::Best Practices::
       

New trends in online annual reports in 2003

By:Dominic Jones     Related: 10 Reasons Image-based ARs Don't Work

EVEN after years of putting the thing online, companies still aren't sure what to do with their online annual reports. How much extra time and money should you put into it? Should you do something elaborate or keep it simple? What are others doing and what will they be doing this year?

Recently we completed a survey of 100 of the world's biggest companies drawn from the S&P Global 1200. The survey included 37 US-based companies, 28 from Europe, 10 from the United Kingdom, 10 from Japan, nine from Canada, and six from Australia.

The results provide a view of practices before and after Enron.

We wanted know what annual report information these companies provide and how their publishing practices compare to a set of best practices.

Except for a few minor changes to the constituents, this survey was almost identical to one we did a year earlier. The earlier survey covered reports published before the watershed Enron affair broke. Our latest survey, completed this past December, looked at reports published in the wake of Enron. Consequently, they give us a picture of corporate reporting in two very different periods.

Here are some of the key trends we noticed in the results of this year compared to last:

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Did You Know? 77% of investors say investor relations websites have an impact on their perceptions of a company. 74% use IR websites at least weekly. 30% use them daily Source: Thomson Financial
 
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