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Making it hard to identify
and use links on the site.
When users have followed a text link on your site,
the link should be a different and distinguishable
color from links they haven't visited. Knowing
which links they've visited on your site can save
people time by lessening the chances that they'll
revisited a page or download a document they don't
want to see again.
More than 60% of IR websites we've recently reviewed
use link colors that are likely to confuse people
after they've spent a few minutes moving around
the site. Many sites use the same color
for visited and unvisited links, making it impossible
for investors to see where they've been on the
site.
Links that don't change color is especially problematic
on pages that provide lists of links to similar
documents, such as lists of financial reports
or news releases. When links don't change
color, users have to remember which documents
in the list they've opened or downloaded. This
makes them think too much about navigating
the site rather than spending that time processing
the information you're providing.
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