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Software companies like Microsoft and
IBM have long realized the value of testing
their products on actual users before sending
them to market. Products that are hard for people
to use won't do as well as those that people find
relatively easy to use. That's why software companies
have their own usability laboratories where products
are tested on actual users before they're released
for public consumption.
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You
wouldn't spend $30,000 per year on
software that hasn't been tested for
usability, so why do so on your website?
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In many ways, IR website vendors are like software
companies. They provide online interfaces which
millions of people are expected to use. Yet none
of the aggregators has a usability laboratory,
nor do I know of one that has sponsored a public
usability test of its products. This is evidence
once more that vendors don't have a strong commitment
to helping their clients get their messages across
to investors. You wouldn't spend $30,000 per year
on a software product that hadn't been tested
for usability, so why are you expected to do it
on your IR website?
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