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Although most companies report having crisis management plans in place, online responses - beyond press releases - have yet to become standard operating procedure. Burson-Marsteller examined the online responses of 101 high-profile organizations plagued with crises in 2002 and 2003 and learned that less than a third (29 percent) had easy-to-access and dedicated online crisis response sections. Instead, 66 percent of companies in crisis relied primarily on press releases buried deep within their website's press relations section.

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