Best Practices For Online Investor
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Best Practices For Online Investor
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Leslie Gaines-Ross
In her role as chief knowledge & research officer, Dr. Leslie Gaines-Ross leads Burson-Marsteller's thought leadership and research capability. She is the architect behind landmark research in CEO reputation, corporate reputation, Communications Capital and e-fluentials®, the newest group of online influencers.
Dr. Gaines-Ross is one of the world's most widely recognized experts on CEO reputation -- how CEO reputations are built, maintained, enhanced and defended. She leads Burson-Marsteller's Reputation Consulting Services Group and spearheaded the first comprehensive research on CEO reputation and its impact on corporate reputation and performance. Her book, CEO Capital: A Guide to Building CEO Reputation and Success, was published in January 2003 by John Wiley & Sons. She is also the co-author of FORTUNE Cookies: Management Wit and Wisdom, which was published by Vintage Books.
Dr. Gaines-Ross's work has been featured in The Financial Times, The Times (London), The Wall Street Journal, The Economist, Fortune, Advertising Age, PRWeek, Forbes, The Christian Science Monitor, USA Today, Chief Executive, Business 2.0 and Across The Board. She has also appeared on CNN and CNBC. Dr. Gaines-Ross is a frequent public speaker on CEO and corporate reputation management.
In her position as director of knowledge development, Idil Cakim specializes in designing and conducting custom research projects involving business and consumer stakeholders. In addition to managing Burson-Marsteller's Internet related studies; Ms. Cakim develops proprietary research tools and knowledge for Burson-Marsteller on corporate reputation and crisis management. She is the author of numerous industry briefs and articles on online entertainment, transitioning offline companies online, targeting valuable customers on the Net and managing reputation online. Ms. Cakim has been widely quoted in trade journals and newspapers such as Across the Board, CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, NY Post, The New York Times and The Financial Times.
Sarah Dietz is an Senior Associate in the Knowledge Development department, a part of the Insights and Ideas group. Ms. Dietz works on Burson-Marsteller's proprietary research studies including CEO reputation, corporate reputation, and e-fluentials®. Other responsibilities include implementing primary research projects for client teams and developing content for the CEOgo (www.ceogo.com) and e-fluentials (www.efluentials.com) Web sites. Ms. Dietz's expertise includes online study and questionnaire design for both quantitative and qualitative studies as well as analysis of research data. She is the author of an article that appeared in Marketing Tools magazine.