Study finds Online
Annual Reports in bad shape
By: Dominic
Jones Related: New
Perspectives on Online Annual Reports
THERE has been a sharp decline
in the usability of online annual reports over the
past year with more companies opting for formats
that make accessing information hard for investors.
Only 37% of reports meet an acceptable standard
of usability. And while tighter budgets in 2003
might have something to do with the drop in ease
of use, companies can't blame budgets entirely
because there are low-cost ways to publish annual
reports online in usable formats.
| Firms
are making more basic errors and doing
less to make financial sections user-friendly. |
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IR Web Report's latest survey of online
annual reports follows two earlier ones which
studied the reports of 100 of the world's biggest
companies drawn from the S&P Global 1200.
All three surveys included 37 US-based companies,
28 from Europe, 10 from the United Kingdom, 10
from Japan, nine from Canada, and six from Australia.
The list provides good insights into the practices
of the largest and most resourceful companies.
The main theme of this year's survey was the
marked decline in the overall usability of the
year's reports. Companies in the survey are making
more basic errors than they did in the prior
year, while fewer are investing time to present
their reports in HTML and/or usable PDF. This
is not a good sign as it means that fewer companies
are communicating their messages to investors
effectively through their online reports. It also
means they are making it harder for investors
to research their companies and make sound
judgments.
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