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3. Break up webcasts into
sections.
The typical earnings call runs to around 60 minutes,
annual meetings substantially longer and analyst
days, well, all day and even several days. You
can't expect people to listen to the entire event
to obtain information that has little opportunistic
value.
It is best to segment webcasts by speaker and
have the question and answer session in a separate
file as well. Some companies go a step further
by providing a separate file of each section of
the prepared remarks and of each question, enabling
people to zero in on a particular issue or topic.
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