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3. Highlight the key issues
Compensation is a complicated area. You
don't want to swamp people with details unnecessarily
because this makes it harder and more time-consuming
for them to collect important facts.
Effective online communication brings key facts
to the surface on the site by making them more
visible, such as by including them in the site's
primary or secondary navigation. You should also
address key facts immediately and directly, providing
investors with answers to key issues and presenting
the company's compensation story clearly and accurately.
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