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Here we go from the one extreme to the other;
from firms pouring their efforts into areas of
their reports that investors don't care about
to ones that make no effort at all. We're talking
about annual reports provided in one big PDF download,
the single worst thing a company can do with
its annual report.
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Annual reports
are getting bigger, making PDF blobs
even more unusable than before.
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About one in five companies in our 2004 online
annual report survey posted their reports only
as PDF blobs. There are many inherent problems
with providing only a single PDF of your report.
They range from slow downloading to the fact that
PDFs inherit print design conventions that create
usability problems for Web users.
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