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Five ways to boost your credibility
online
By:Dominic
Jones Related: GE,
others move to make their websites credible
OF ALL the media at your disposal,
your website is undoubtedly the most important. It's
a 24/7 window on your company and the most likely "place"
where investors will form an opinion about your firm's
credibility.
| Small things like incomplete
contact info can hurt your credibility online. |
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Online credibility is literally a minefield
of potential pitfalls, every one of which is important.
It's an area where a seemingly minor issue like incomplete
contact information can spoil a user's visit to your
site and undermine the credibility of your message.
To put some structure around the rather
fluid topic of IR website credibility, I'll group credibility
factors into five themes for the purposes of this article.
These themes are similar to those we use in the Global
Rankings algorithm, so this article will give you
some perspective on the types of things we look for
in the rankings.
At this time, the
complete article is available to our IR Website Audit clients only.
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