The "Loot Bag" concept

HERE'S a smart idea that more and more sites are beginning to implement.

Variously known as Investor Packets, Kits, Briefcases or some other derivative, the idea is to consolidate in one place links to key documents that might otherwise be scattered throughout the site.

The beauty of the concept is that it saves users time and enhances their experience when visiting your site. Instead of having to ferret out info from different sections, the investor kit serves as a sort of streamlined site-within-a-site containing a menu of their favorite items.

More