Ten Must-Do's for
a better IR website
By: Dominic
Jones Related: Our
NIRI Annual Conference Annotated Slide Show
THE realization that investor
relations websites are primary sources of information
for investors is prompting many IR departments
to pay more attention to the effectiveness of
their online communications.
| The Web's rise to
prominence comes right when it is harder
than ever for investors to be convinced. |
|
Not only is the Web the new main medium for IR
communications, but its ascendance comes at a
time of unprecedented change and challenge for
public companies, their executives and their boards.
Communicating their essential information and
their investment story is perhaps harder than
ever because of increased regulation and high
levels of skepticism amongst investors, analysts
and retail shareholders.
Companies also need to take account of the inherent
challenges of Web-based investor relations communications.
For one thing, the Web is an extremely revealing
medium because it is easy for investors to compare
companies' websites and disclosure practices.
It is also a medium that introduces critical technical
and ease of use challenges to the communication
process, something which even experienced Web
specialists continue to have difficulty with.
Through our ongoing research of IR websites
around the globe, IR Web Report has identified
a wide range of common problems and best practices.
This article highlights 10 of the most important
improvements that companies can make to their
online communications with investors. Readers
who implement all these practices can expect to
significantly improve their company's online communications
and better meet the needs of today's investors.
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