News
Release
North American firms trail
Europeans for quality of investor relations websites,
study finds
SEPTEMBER 6, 2004 Spearheaded by German, Swedish,
British and Swiss companies, European investor relations
professionals are making better use of the Internet in
their IR programs than their counterparts in the United
States, Canada and other countries.
This is the main finding of the second semi-annual
study of 507 investor relations websites of large-cap
international companies for IR Web Report's IR Website
Global Rankings.
Companies' investor relations pages were evaluated
for 100 best practice attributes relating to completeness,
transparency, responsiveness and usability. The content
of sites accounts for 75% of a sites total score
and covers all financial disclosures, corporate governance,
shareholder resources and stock market information.
The final 25% of a sites score relates to the
usability of the site, including navigation, document
formats and internationalization.
The findings indicate that European companies generally
take an investor-centric approach to their IR websites
and are more prone to best practice, while companies
in other countries appear to be oriented more to meeting
minimum mandatory requirements, but not necessarily
presenting information in ways that are easy for investors
to access or use.
Geographic differences are clearly evident in the rankings.
A wide spread exists in the scores between the top and
worst ranking countries. Germany had the best IR websites
while Japan had the weakest. US companies ranked seventh
overall and Canadian firms ninth. One of the most improved
performances was among Italian companies, which may
be responding to the sharp focus on their practices
in the wake of the Parmalat debacle.
Meanwhile, score ranges were tighter on a sector basis
with little difference between the standards of companies
in different sectors. Based on median scores, Telecommunications
firms ranked the highest and Health Care companies the
lowest for the overall effectiveness of their IR websites.
The highest ranked company among the 507 ranked is
Stora Enso, a paper products company based in Finland.
The highest ranked U.S. company is Verizon Communications,
while BCE Inc. was rated as having the best investor
relations site in Canada.
About IR Web Report
IR Web Report provides viewpoints, guidelines, research
findings, rankings and examples of online investor relations
best practice from around the world.
Started in 2000, the site presents an investor-centric
approach to Internet disclosure because this win-win
approach is the best way for companies to achieve their
communication objectives on the Web. The site is owned
by Clarity! Communication, a boutique communications
consultancy specializing in the research and evaluation
of online investor relations and sustainability communications.
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