- Survey shows trend towards better online
disclosure
- Fewer companies using hard-to-read formats
- More companies making MD&A and financials
easier to use
- PDF still dominant but misuse of format
down
- Companies try to engage investors with
fancy animations
FEBRUARY 4, 2003 Public companies are
putting more effort into making their online annual
reports easier to use and more understandable,
according to a new survey of 100 of the world's
biggest companies conducted by IRWebReport.com,
the leading online investor relations evaluation
service.
The survey provides insights into how companies
have changed their disclosure practices following
corporate scandals in the United States. It is
IRWebReport.com's second survey of online annual
report publishing practices. The first study was
conducted on annual reports published before the
collapse of Enron while the second looked at annual
reports published in the months after the scandal.
Completed this past December, the latest survey
analyzed the website practices of 37 US-based
companies, 28 from Europe, 10 from the United
Kingdom, 10 from Japan, nine from Canada, and
six from Australia. They represent many of the
world's best known enterprises, including Coca-Cola,
Sony, McDonald's, Microsoft, Toyota, GE and Nokia.
Companies taking online
annual reports more seriously
The survey found that most companies are putting
extra effort into their annual reports online,
with more choosing to publish their financial
statements and Management's Discussion and Analysis
in easy-to-use HTML instead of harder-to-use formats
like PDF.
Thirty-five companies published their MD&As
in HTML compared to 29 reported in the first survey.
At the same time, 34 of the 100 companies coded
their reports' financial statements in HTML, up
from 15. Of the 34 companies providing their financial
statements in HTML, 25 added value to the statements
by linking line items to related notes.
"These practices show that companies are
trying to improve the ease with which investors
can find, use and understand their financial disclosures,"
said Dominic Jones, principle of IRWebReport.com.
"We expect that more companies will make
an effort to produce better online reports in
2003."
Other highlights from the survey
include:
- Fewer companies - 29% versus 34% -- are taking
the once-common shortcut of publishing only
the feature material or a summary of their annual
reports in HTML while making the financial statements
and MD&A available only in a large PDF file.
- A growing trend among companies is the use
of Flash movies and animations as introductions
to their reports. Flash introductions were used
by 15% of companies, up from just 5% in the
previous survey.
- Many reports still suffer from usability problems
which make them difficult for investors to read.
Almost a third (32% vs. 38%) publish their downloadable
reports in one large PDF file, which can take
a long time for investors on home computers
to download. Some companies (13% vs. 12%) still
make it impossible for investors to copy information
from their financial statements to use in spreadsheets
and other programs.
- More than 40% of companies only provide their
latest available annual report online, while
50% post annual reports for two or three years,
and just 10% post annual reports for at least
the past five years.
About IR Web Report
Online since 2000, IR Web Report is a subscriber-based
service that evaluates the investor relations
websites of more than 515 companies around the
world and advises companies on global best practices.
IR Web Report is fully independent of all IR
website design, hosting and content vendors to
ensure the impartiality of its rankings and recommendations.
Its research is paid for entirely by its public
company members.
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