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::IR Daily::
10 November 2004
       

Is your site ready for Firefox?

By: Dominic Jones

YESTERDAY was the official launch of the new Firefox browser from the non-profit Mozilla Foundation. I've been using a pre-release version of Firefox for a couple of months and count myself a big fan.
firefox in a box, go to the site to download

This browser is a huge improvement on Microsoft's Internet Explorer, which hasn't seen an upgrade in years and has been plagued with security vulnerabilities.

I've tried switching fulltime to other browsers before, including Opera and various Netscape browsers, but I've never quite developed a liking for them. The problem has been that these other browsers are too different to Internet Explorer.

Firefox, however, doesn't have this drawback. It feels and works like Internet Explorer but comes with many more features. It has a built-in search toolbar for popular search engines like Google and Yahoo! It also has a one-click capability for subscribing to RSS feeds.

It's such a good browser, in fact, that I think industry analysts are underestimating its potential against mightier Microsoft's IE. Currently, the prediction is that Firefox will reach 10% market share but not get much bigger. This seems to be based on people voluntarily switching to Firefox on their personal computers.

However, it seems people may be underestimating how attractive Firefox will be to the corporate market. Company IT managers looking for a way to improve security will find in Firefox a browser that any IE user will have no difficulty using. There'll be little push-back from employees (they'll love it), and no need for expensive training because it is a comfortable transition from Explorer. Firefox makes the transition even easier by allowing users to import their IE favorites and settings when they start up the program for the first time.

Employees who use the Internet as a core activity will find Firefox helps them to be more productive. The RSS favorites tool that lets you add newsfeeds and syndicated content into the browser could be what gives Firefox a foot in the corporate door. For analysts, investors and others who track companies and industries closely, RSS delivers information from multiple sources to the browser. This allows you to keep track of a portfolio of companies more readily and easily than email or websites.

Some IR websites don't work in Firefox
In the past few weeks, I've been noticing that quite a few IR websites don't work the way they should in the Firefox browser. One company with a particularly nasty problem was Reuters Group plc.

In Internet Explorer, Reuters' IR website was one of the best. However, in Firefox the site was distorted and unsable. After alerting Reuters to the problem, the site was quickly fixed and now works just fine in Firefox.

But I'm still seeing similar problems on other sites. Just yesterday, I was on the site of Spain's Gas Natural and it too didn't render the same way in Firefox as it does in Internet Explorer. In Firefox, the site lost the left-navigation bar as well as all text formatting, leaving the site unworkable.

In this case, Gas Natural did something it never should have done -- design its site for one type of browser. Sure Internet Explorer has a 90 to 95% market share, but it makes no sense to deliberately exclude a part of the online audience if all you need is good coding to make a site work for multiple current browsers.

Since a broken site in Firefox is a problem with how the site is coded, its the company's responsibility to fix the problem, as Reuters was quick to do. The links below show you the Gas Natural in both Internet Explorer and Firefox.

Click view large screenshot of the Internet Explorer version (New Window)

Click view large screenshot of the Firefox version (New Window)

Other sites have similar problems to Reuters and Gas Natural. Mostly these revolve around how sites have implemented cascading menus. On some sites, these menus are not aligned properly, leading to situations where it can be impossible to use the navigation scheme.

Many sites will experience smaller issues
Many other sites have lesser but still important problems with Firefox. On sites that use popup windows for webcasts, Firefox's popup blocking feature may prevent the webcast console from opening. This isn't really a coding problem on the sites themselves, but rather an issue with how the user's browser is configured.

But if you don't want angry investors and shareholders calling you for technical support, then its a good idea to include a link that lets users manually launch webcasts. Help pages or instructions telling people how to turn off the pop-up blocking feature might also be good.

screenshot
Make sure you have a manual link to launch webcasts because Firefox blocks pop-ups by default.

Another problem for Firefox users is likely to be Java stock charts. These don't load in Firefox. Instead a puzzle piece tells the user they need a plug-in. When they click to download the plug-in, a message may tell them none exists, depending on which version of the browser they are using. This is an issue for Mozilla, but investors may end up blaming companies for providing content they cannot see.

Furthermore, even if they can get the Java plug-in, don't expect everyone to do so. Inexperienced users and those who worry about downloading malicious software may not feel comfortable installing the Java plug-in required to view Java charts.

The solution is simply to show HTML versions of charts by default and make Java versions optional. This is what Thomson Financial has done with its stock charts.

broken java chart
If you show advanced Java charts by default, this is likely what many Firefox users will see. Show HTML charts by default and give users the option to view the Java version.

Sites with Flash content also seem to be causing difficulties for some Firefox users. I had to download the latest Flash player before I could view Flash pages. A look around Mozilla's support forums indicates that many people are having Flash problems.

So what to do?
If you haven't already, download the new Firefox browser and browse through every page on your site cataloguing any problems you find.

Companies that outsource their sites will find that most of their suppliers have already ensured that their pages are compatible, but even so, it's still a good idea to check them yourself.

You can download the Firefox browser at http://www.mozilla.org/

They have some cool t-shirts, mugs and caps, too!

 


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Did You Know? 77% of investors say investor relations websites have an impact on their perceptions of a company. 74% use IR websites at least weekly. 30% use them daily Source: Thomson Financial
 
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