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| ::IR Daily:: |
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Last
Updated: February 9, 2006
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Icing analysts not unique
to Enron
By IR Web Report Staff
In Enron trial testimony
last week, the companys disgraced former
IRO Mark Koenig told of how his bosses, former
chairman Ken Lay and former CEO Jeff Skilling,
sought to keep a tough analyst away from earnings
calls and investor meetings because he was critical
of the company.
According to the Enron
TrialWatch blog, the two accused asked him
about no longer inviting Merrill Lynch analyst
John Olson to analyst meetings where Enron would
detail its quarterly or annual earnings.
He was one of the few who went out on
a limb in probing and had a negative opinion
about the company, the blog reports Koenig
as saying, adding that Olson later blamed Lay
for pressuring his bosses into firing him from
Merrill Lynch.
Ironically, on the same day as this testimony
is heard, IR Magazine runs an article
Guide
to Icing Analysts which suggests that
such tactics are commonplace today. A
few choice extracts:
The IR magazine-commissioned Investor
Perception Study, US 2005 reveals that some
38 percent of American sell-side analysts
say they have been shut out by a company after
a downgrade. Europeans report an even higher
rate of discrimination at 42 percent. One
individual calls this standard practice
by all the companies he covers.
An August memo from Robert Colby, deputy
director of the [SECs] division
of market regulation, discloses some of the
more common ways companies punish analysts:
not allowing them to ask questions on conference
calls, limiting
access to senior management, not inviting
them to participate in non-deal
roadshows, threatening to withdraw business
from other areas of the analysts
firm, intimidation and humiliation
on conference calls or in the media,
and threatening legal action.
Yet IROs openly talk about several methods
of expressing their displeasure or,
as one puts it, behavioral therapy for
analysts: reshuffling message slips,
complaining to immediate superiors (or higher
up), and indirect retaliation. This
latter strategy is expressed by the adage,
Its not what you do to an analyst
its what you do on behalf of
his competition. As one investor relations
professional with 30 years experience
puts it, You can ignore someone in many
different ways.
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