1. Why most online annual reports fail.
2. Which online annual report approach is best?
3. Letters to Shareholders.
4. Formatting MD&As or OFRs for the Web.
5. Improving the usability of financial statements.
6. Online annual report DOs and DON'TS
7. Appendix: Links to top online annual reports .

About This Report
This practical report is a compilation of several IR Web Report annual report guidelines plus additional exclusive content available nowhere else. It is a must-read for any company or vendor that currently publishes or plans to publish an online annual report in HTML.

HTML Annual Reports highlights little-known traffic log research of what investors actually use in online annual reports and suggests an approach that can improve the effectiveness of your annual report while potentially saving your company money at the same time.

Packed with examples from best practice online HTML annual reports, the guide shows how to avoid common mistakes, and take advantage of proven techniques to improve the communications value of your online annual report.

The advice in this report is focused mainly on the serious financial disclosures contained in online annual reports. It includes dozens of tips to improve your report and is illustrated by screenshots from leading international companies.