IR Website Usability Reviews
Recommendations to improve your site's ease of use.

	Usability impacts investors' experiences on your site.

With more investors than ever relying on IR websites to stay informed, good IR website usability is critical to how your investors perceive the usefulness and credibility of your company's investor relations program. Usability reviews help you identify barriers and learn about improvements to increase investors' confidence in your IR website. And they can help you to strengthen investors' understanding of your company's investment proposition.

Questions Answered

• Is the site designed around the needs of investors?
• Does the navigation scheme support common investor tasks?
• Is the site structure conventional and intuitive compared to other sites?
  
• Do formats facilitate investors quickly obtaining essential information?
• Are there any barriers to the company communicating its message?
• Does the site accomodate investors' technology and viewing preferences?
• Is the site accessible to older users and people with disabilties?
• Does the site rank well in search engines?
  
• What improvements should you make now?
• What longer-term upgrades should you consider?

How we conduct the review

• Your entire IR website is inspected from the perspective of investors using it under diffent scenarios.
• We identify, categorize and prioritize usability issues that are preventing investors from obtaining your company's information and message.
• Applying our considerable domain expertise in investor relations, we provide you with practical recommendations and examples of best practice from our continous survey of 525 IR websites.
• Each reviewer has at least 15 years of experience and has reviewed hundreds of IR websites of industry leading companies.

Deliverables

• Findings and recommendations are presented in an easy-to-use report.
• The report identifies issues and provides practical improvement recommendations and examples.
• Comparisons are provided of your site's usability to global and industry benchmarks so you can validate your current practices.
• The report will function as a valuable ongoing source of advice for managing your IR website.

About IR Web Report

• Reviewers are senior-level IR communication professionals who each have a minimum of 15 years experience.
• Cover more than 525 IR websites every six months to give you insight into the latest practices.
• Provide unbiased advice on effective and credible online investor relations communications practices independent of the site building process.
• Clients include award-winning IR communicators at large-cap companies around the world.
• We are the pioneers of online IR evaluations and our guidelines have informed the criteria for a number of industry awards and rankings programs.
• Our principals have presented at a variety of industry events, including several seminars for the National Investor Relations Institute in the United States and for the Canadian Investor Relations Institute. They have also written articles or been quoted by investor relations publications such as IR Magazine, Real IR, NIRI's IR Update and CFO Magazine.